The Wellness Industry and Healthcare Are Both Unwell: It's Time for a New Model

Written By Preyasi Kothari

Walk into a conventional clinic and you’ll likely get 7 minutes, a prescription, and the advice to “lose weight and reduce stress.”
Walk into a wellness clinic and you might walk out with $1,000 worth of supplements and a vague sense that your “hormones are out of balance.”

When you feel unwell, here's what you're told: HEALTHCARE • Labs are normal. • Lose weight • Reduce stress WELLNESS WORLD • Detox! • Balance your hormones! • $$$ worth of supplements Stuck in the middle? You're not alone.

Somewhere in between is where most women live—especially those in their 30s, 40s, and 50s.
Smart. Educated. Health-conscious.
Doing everything right… and still not feeling like themselves.

The truth?

Both the traditional healthcare system and the wellness industry are failing them.

When Did Feeling Unwell Become Normal?

In medicine, we’re taught to diagnose and treat disease—not to optimize health.
If your labs are “normal,” you’re fine. If you’re not bleeding, you’re stable.

And yet…

  • You’re exhausted, even after 8 hours of sleep.

  • You’re gaining weight, even though you eat clean and work out.

  • Your cycle is unpredictable, your brain fog is real, and your libido is gone.

You don’t have a diagnosis.
You’re not in danger.
But you’re not okay.

This isn’t a you problem.
It’s a system problem.

The Wellness World Swung the Pendulum Too Far

On the other side, the wellness industry says: “Listen to your body! Detox! Heal your hormones!”

Sounds empowering. But it often becomes…

  • Fear-based marketing (are your adrenals burnt out?)

  • Over-testing with no clear plan

  • A shelf full of supplements instead of answers

  • No accountability. No continuity. No clarity.

It’s just as noisy—and just as disorienting.

So What Do You Do When You Don’t Trust Either System?

You build a new one.
One that merges the rigor of medicine with the curiosity of wellness.
One that doesn’t chase disease or sell fear—but seeks to understand you.

This is the space I live in now.

I left a decade of emergency medicine to build a new model of care.
Not because I don’t believe in medicine—I do. But because I believe it should evolve.

Here’s What That Looks Like in Practice:

Here’s What That Looks Like in Practice: We use data—labs, metrics, symptoms, history—to tell the full story. Not just “you’re fine” or “you need a detox.” We focus on prevention and performance—not just pathology.

We hold space for complexity.
Women are not simple. Their health shouldn't be treated like it is.

  • We use data—labs, metrics, symptoms, history—to tell the full story.
    Not just “you’re fine” or “you need a detox.”

  • We focus on prevention and performance—not just pathology.
    What do you want your health to make possible?

  • We recognize patterns earlier.
    Metabolic dysfunction doesn’t start at a diabetes diagnosis.

  • We individualize everything.
    From your meal plan to your supplements to your workouts.

What You Feel Is Real. And What You Need Is Possible.

You don’t need to settle for dismissal or fear.
You don’t need to waste time in extremes.
You deserve clarity.
You deserve a plan.
You deserve a care team that sees you as more than a diagnosis or a dollar sign.

It’s not healthcare.
It’s not wellness.
It’s personalized medicine.
And it’s not coming someday. It’s already here.

Curious what this kind of care looks like? I offer 1:1 Precision Health Audits for women ready to stop guessing and start uncovering what’s really going on in their bodies.

Preyasi Kothari
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Progesterone: The Unsung Hero of Hormonal Health